Richard White is a communications specialist with central Government experience and extensive press background. He spent eighteen years as a journalist before moving to the Home Office.
Agility. Experience. Impact.
Representing a small, elite client base, Richard offers a media liaison
service for private and public sectors, expert advice in preparing for
interviews, handling aggressive reporters and achieving desired outcomes.
He is proficient in dealing with immediate communications challenges,
killing and rebuffing stories and reputation management.
During his time in the Home Office press team he formed part of the front
line response to the Windrush and migrant small boat crisis.
His media training graduates include officials from the Prevent counter extremism unit and UK Border Force, whilst his policy experience includes serious organised crime, tackling online child abuse, county lines, counter terrorism, safeguarding and modern slavery.
How Richard can help you
In crisis response, Richard provides an agile, bespoke service for clients requiring both immediate action and long-term strategy.
Effective profile-raising and reputation management demands a constant vigil over your media presence and direction.
With this in mind and operating outside the confines of a nine-to-five arena, Richard offers a level of service and experience many large agencies simply cannot.
Decades in news from Fleet Street to Whitehall
Richard has briefed at Number 10, advised senior ministers and national journalists before tier-one press interviews and written opinion editorials for high-profile Government heads of department, including the previous Home Secretary, Health Secretary and Chancellor, Sajid Javid. He continues to consult for the British Government.
Previous to this, Richard was Chief Showbiz Reporter at Britain’s biggest newspaper, The Sun, where he spent 12 years as a senior staff journalist and was Highly Commended at the British Press Awards. During his journalism career, Richard reported from all over the world, covering terrorist attacks on the ground, including the Boston Bombs and London atrocities, as well as exposing celebrity, private and third-sector scandals.
Richard’s journalism background and intimate understanding of Government communications strategy give him the rare ability to interpret and predict the behaviours of both poacher and gamekeeper. It also means Richard is best placed to spot opportunities, mitigate risk and protect his clients.
Protecting & enhancing your business or personal reputation on line, print and broadcast.
From Sky & BBC news to local press, Richard can turn the light on your company, or, if required, switch it off.
He will ascertain your objectives and advise on best ways to utilise the media, whilst always protecting reputation.
In both profile promotion and crisis response, Richard has proven, exemplary results.
Get in touch for case studies of his recent work.
Connect with Richard on LinkedIn
1-2-1 Media Training
Richard offers a bespoke interview training and simulation service on a 1-2-1 basis
“Meeting Rich was a completely different experience to anything I have come across in PR. He thinks differently, talks differently and ultimately gets stuff done. We had been working together for about five minutes before we got national television, press and radio coverage and a positive press nickname – Britain’s Best Boss! I’m looking forward to working with him for a long time to come.”
“Richard gets the media and his passion and enthusiasm are infectious. He is one of those people you just want on your side.”
“With a significant presence in the south our reputation is everything. We had a sensitive, ongoing negative comms problem that Richard not only mitigated, but turned into a positive opportunity. He is on speed dial.”